Keerthana Dhananjayan

Led comprehensive B2B SaaS marketing strategies across North America, driving new business pipeline growth, customer expansion, and significant increases in engagement and qualified lead generation.

• Developed and executed localized B2B SaaS marketing strategies for North America, significantly driving new business pipeline and customer expansion through targeted field marketing initiatives.
• Launched and managed Account-Based Marketing (ABM) initiatives in collaboration with sales, achieving a 30% increase in target account engagement and accelerating upgrades through personalized content.
• Pioneered innovative field event approaches with sales and cross-functional teams, resulting in a 23% increase in event engagement and an 80% increase in qualified lead generation.
• Adapted global marketing programs to resonate with regional audiences, ensuring alignment with local market dynamics and driving measurable increases in engagement.

Directed brand and marketing operations, spearheading digital analytics, campaign optimization, and event logistics to enhance visibility and drive strategic growth.

• Spearheaded SEO and digital marketing analytics, enhancing website visibility and optimizing content across social media, web, and advertising campaigns through strategic analysis of DA scores and keyword performance.
• Developed and executed a data-driven social media strategy in collaboration with the Content Manager, establishing key performance indicators and leveraging insights to drive content strategy.
• Managed advertising and marketing campaigns, overseeing budget allocation, performance analysis, and optimization, while leading the production of KPI reports for strategic evaluation and decision-making.
• Directed logistics for corporate and co-brand events, from planning and execution to partnership coordination, ensuring seamless integration of in-person and virtual brand activations.
• Oversaw the management and integration of marketing technologies and CRM infrastructure, ensuring operational adherence to SOPs and supporting strategic marketing initiatives.

Led marketing initiatives, crafting compelling value propositions and partnering with sales to significantly boost lead generation and quality for key industry sectors.

• Crafted persuasive value propositions and narratives for brand campaigns, driving the development of innovative advertising opportunities targeting Technology, Healthcare, and Life Sciences sectors.
• Partnered with sales teams to deliver a consistent flow of qualified leads, aligning lead generation strategies with sales objectives to boost follow-up and conversion rates.
• Performed detailed analyses of lead generation metrics to evaluate campaign success, leading to a 225% increase in lead volume and a 25% enhancement in lead quality.
• Monitored and interpreted KPIs to gauge lead generation campaign effectiveness, utilizing insights to refine tactics for ongoing strategic improvement.

Orchestrated digital marketing strategies that bolstered apparel sales and enhanced customer engagement through targeted campaigns across diverse advertising platforms.

• Orchestrated digital marketing strategies that bolstered apparel sales by 12% and enhanced customer engagement by 5%, leveraging targeted campaigns across Google Ads, Amazon ads, SAGE, PPAI, and various advertising platforms.
• Drove brand visibility and sales growth through adept management of digital advertising campaigns, employing a mix of email, display, and industry-specific ad channels to amplify website traffic and conversions.
• Monitored trends and adopted advanced tools like DAM (Canto), significantly improving sales team performance and marketing efficiency.
• Fostered collaboration among design, supply chain, and product development teams to create and implement promotional campaigns that effectively engaged B2B and retail audiences, enhancing brand alignment.

Managed design and marketing initiatives, contributing to brand visibility and campaign execution.

• Managed comprehensive design projects from concept to completion, ensuring alignment with brand guidelines and marketing objectives.
• Contributed to marketing campaign development, including collateral creation and digital asset management.
• Collaborated with cross-functional teams to integrate design elements into broader marketing strategies.

Directed creative vision and execution for brand initiatives, overseeing design and content development.

• Oversaw the creative direction for all branding and marketing materials, ensuring consistent visual identity and messaging.
• Managed a team of designers and content creators, fostering a collaborative environment for innovative projects.
• Developed and implemented creative strategies that enhanced brand recognition and audience engagement.

Supported monetization strategies and new venture development through market research and analysis.

• Conducted market research to identify new monetization opportunities and potential business ventures.
• Assisted in the development of business plans and financial models for new initiatives.
• Collaborated with the team to analyze market trends and competitive landscapes.

Contributed to design projects, applying creative principles to deliver visual solutions.

• Designed and developed visual assets for various projects, ensuring adherence to client specifications and brand guidelines.
• Collaborated with cross-functional teams to integrate design elements into broader project deliverables.
• Utilized design software and tools to create high-quality visual content.

Assisted in the design and planning of exhibition spaces, focusing on spatial layout and visual presentation.

• Supported the design and conceptualization of exhibition layouts and spatial experiences.
• Assisted in material selection and visualization for various design projects.
• Contributed to project documentation and presentation materials for client review.